Advising Software, Healthcare, and Private Equity Clients
SaaS Product Management and Strategy Expertise
Advising Software, Healthcare, and Private Equity Clients
SaaS Product Management and Strategy Expertise
Specializing in HealthTech
Payer market, provider market, and the technology companies that offer software and services to those markets
About Shieldify LLC
Experience
Shieldify LLC is Michael Gordon's independent consulting practice. He is a HealthTech and SaaS industry veteran, having held senior product and strategy executive roles with companies including Friday Health Plans, Healthx, Aetna, TriZetto, and Diogenes, helping drive multiple successful exits for private equity and venture capital backed healthcare technology firms. Michael helps clients navigate the healthcare technology market, quantify the most attractive opportunities for growth, develop coherent product and go-to-market strategies, implement best-practice software product management processes, and optimize operational processes to support enterprise scale-up.
Healthcare Industry
- Consumer engagement
- Digital transformation
- Mobile apps and digital wallets
- Digital health
- Payer/provider/patient collaboration
- Benefits administration
- Provider network management
- Claims pricing, value-based reimbursement
Product Management
- New product and market opportunity analysis
- Due diligence - market fit, positioning, growth assessment
- Product strategy development
- Business and financial cases
- Market requirements and competitive positioning
- Product management process/methodology assessment
- Go-to-market strategy
- Operational process optimization
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